PSP Brazil aims to pre-select donation attribution tools used through DRTV actions, which can support this channel in optimizing and defining strategies for TV media purchasing.

This Request for Expression of Interest aims to pre-select donation attribution tools used through DRTV actions, which can support this channel in optimising and defining strategies for TV media purchasing in Brazil.

The attribution tool must operate probabilistically, providing a score to determine whether donations can be attributed to a DRTV program. This tool needs to be integrated with our donation website to collect traffic and donation data that feeds this probabilistic report.

The tool must also have the functionality to upload a DRTV insertion schedule and correlate this information with the donation listings. This schedule should be updatable at least once or twice a week.