Face-to-Face Fundraising Service – Donor Recruitment

REQUEST FOR PROPOSAL FOR SERVICES (RFPS) LRPS-2021-9170341 28 September 2021 1. Background UNICEF country offices in Latin America and Caribbean region started pledge donor (regular giving donor) recruitment through Face-to-Face fundraising and it has became an essential fundraising technique in Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Uruguay, while Costa Rica, Dominican Republic, Guatemala, Panama, and Paraguay have started to analize their market for testings and openings. The activity is in line with UNICEF Private Fundraising and Partnerships (PFP) Global Strategy, i.e. focusing on building a sustainable pool of regular donors and providing valuable unrestricted income for Country Offices (CO) and, increasingly as CO income grows, also contributing to the Regional Thematic Fund and Global UNICEF Programs. UNICEF wishes to continue pursuing the recruitment of high-quality donors via Face-to-Face fundraising activity across all territories in Latin America and Caribbean region. 2. Objectives, Purpose & Expected results UNICEF is seeking to establish non-exclusive Long-Term Arrangements (LTAs) for Face-to-Face Fundraising service with an initial duration of 3 years (36 months plus the option to extend the arrangement for 2 years (24 months) subject to satisfactory performance and agreement of both contracting parties. UNICEF will provide expertise in the field of maximising value from donors recruited, and our expectation for donor recruitment is that our appointed contractor(s) will focus on the recruitment of significant volume of high-quality donors. The current territory for service is Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Uruguay and UNICEF may expand this fundraising activity in the mentioned emerging markets being Costa Rica, Dominican Republic, Guatemala, Panama, and Paraguay If the bidder is already active in any other LACRO country not listed above and plans to establish the business in additional countries, kindly include this information in the technical proposal.