Market Research Identifying the Right Celebrities for UNICEF Partnerships and Public Attitudes towards Celebrity Partnerships - Quantitative Research using "System 1 Approach"

UNICEF
Market Research Identifying the Right Celebrities for UNICEF Partnerships and Public Attitudes towards Celebrity Partnerships - Quantitative Research using "System 1 Approach" Request for proposal

Reference: RFPS-PFP-2017-171154
Beneficiary countries or territories: Multiple destinations (see 'Countries' tab below)
Registration level: Registration at Level 1
Published on: 31-Aug-2017
Deadline on: 22-Sep-2017 16:00 (GMT 2.00)

Description

The purpose of this Request for Proposals for Services (“RFPS”) is to establish a long term arrangement for services (LTA-S) with one (1) qualified company for the provision of Market Research Identifying the Right Celebrities for UNICEF Partnerships and Public Attitudes towards Celebrity Partnerships Quantitative Research using “System 1 Approach”.

The objective is to:

  • analyse the equity fit between UNICEF and selected celebrities, and thereby, identify potential celebrity ambassadors;
  • identify the most relevant partnership activities for celebrities judged to be appropriate for partnering with UNICEF (segmentation celebrity/activity);
  • understand how celebrity endorsement of charities is perceived;
  • establish awareness of, and attitudes towards, current UNICEF ambassadors and potential partnerships.