Media Monitoring Services (For Philippine and EAPRO operations)
This requirement seeks to establish a Long Term Arrangement(s) for Media Monitoring Services - which will cover print, broadcast, radio and online platforms. This service is key to measuring UNICEF's advocacy and fundraising initiatives as they are covered by the mainstream and online media. The media monitoring agency will work with UNICEF's Communication Section and shall provide with up-to-date news monitoring service report on its key advocacy and programme areas and broadly children-and women-related issues in the local and regional news landscape. Guided by a robust set of global KPIS, the service monitors the quantity and quality of media coverage and measures UNICEF's voice, reach and engagement in comparison with other industry news analysis.This requirement seeks to establish a Long Term Arrangement(s) for Media Monitoring Services - which will cover print, broadcast, radio and online platforms. This service is key to measuring UNICEF's advocacy and fundraising initiatives as they are covered by the mainstream and online media. The media monitoring agency will work with UNICEF's Communication Section and shall provide with up-to-date news monitoring service report on its key advocacy and programme areas and broadly children-and women-related issues in the local and regional news landscape. Guided by a robust set of global KPIS, the service monitors the quantity and quality of media coverage and measures UNICEF's voice, reach and engagement in comparison with other industry news analysis.
Link | Description | |
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http://unicef.org/philippines/aboutus_requestforproposal.html |