Metaverse development for youth engagement - Zepeto

The World Health Organization (WHO) is seeking offers for the development of an account and pertinent space in the metaverse platform Zepeto as a pilot experience to promote futures thinking among youth in the Asia Pacific region.

BACKGROUND

The Data, Strategy and Innovation (DSI) unit was set up in 2019 in WHO’s Western Pacific Regional Office (WPRO) in response to the Regional Director’s white paper “For the Future” and focuses on innovation, data and strategic engagement with countries on health systems transformation. The Strategic Dialogue unit (DIA) under the Data, Strategy and Innovation group has been supporting Member States develop and drive long-term transformation agendas for future-ready health systems using foresight-based approaches.

On the way, various activities have been added to capture the envisioning of the future of health by people who are often not included in the decision-making process for health futures including young futurists, youth groups and artists.

As DIA propels its initiative to be inclusive in imaging the future of health, the need to communicate with the main stakeholders of the future of health emerged – youth (aged 15-24 years old).

To effectively communicate with youth about envisioning the future of health – encourage them to imagine the health futures and capture their envisioning, DIA plans to create a space in the youth-dense digital platform and promote futures thinking amongst them through various content including visual aids, a game, etc. This will also serve as an opportunity for WHO to acquire insight about youth’s vision for the future of health

REQUIREMENTS/WORK TO BE PERFORMED

Objective 1: Develop an account and pertinent space in metaverse Zepeto consisting of an exhibition of visual aids, a survey-based game, rewards for the game participants (likely to be 4-6 types of t-shirts for the avatars), and a photo wall

Output 1.1: Design and develop a digital space based on WHO’s guide and instruction

• Create an account and a pertinent space in the metaverse platform Zepeto comprising;
• A wall of visual materials that produce the drivers of change that shape up the future around us (materials will be given alongside the texts by the DIA team to the successful bidder).
• A game that asks the visitors to shape up their own future through a slew of questions that eventually support them to imagine health futures. The game will be consisting of up to 8 questionnaires in the form of Balance Game, ending with the game results shown as types of different future envisioners they are. The developer is also expected to reward the game users (who conclude the game) with t-shirts that represent each of the user’s type of characters printed on them.
• A photo wall where the account visitors including the game users will be able to pose in front of, dance or express their talents.
• Provide an update on the exhibition and game three months into the launch of the account (one time).
• The design will be based on DIA identity protocol provided by DIA.

Output 1.2: Advise on the space design and development.

• Suggest option/solution for content design, arrangement and management that better resonate with the target visitors.
• Advise on the account and space management by providing provide training to the DIA unit on how to manage the account as well as to read the analytics.
• Advise on youth outreach and communications: how to identify, reach and engage the target audience.

Objective 2: Manage and monitor the operation (pilot operation until 31 July)

• Assure that the visitors can enter the space, see the exhibition, play the game, receive the t-shirt, and are able to pose in front of the photo wall.

Output 2.1: Provide monitoring report on the security of the account if requested.

• Collaborate with the operators of Zepeto to ensure the account is secure and safe against possible cyber-attack and/or other malfunctions.
• Repair the account if faced with abnormality.

Output 2.2: Deactivate the account up on WHO’s request.

Objective 3: Support evaluation of the pilot through metrics and analysis

Output 3.1: Provide analytic report on the visitors and game users.

• Provide analytics of the visitors and game users which include the number of visitors, the number of participants of the game as well as the number of responses per questionnaires in the game.

CHARACTERISTICS OF CONTRACTOR

Mandatory experience:

• Demonstrated command of UNITY programme to design and develop a space in Zepeto that include exhibition and a game.
• Prior successful experience in building metaverse experiences and engagement for young demographics
• Embed analytics programmes (such as Google Analytics) to Zepeto World to collect user analytics.
• Project management with international agencies

Desirable experience:

• Strong experience working in or with governments, business and civil societies in the Asia-Pacific region
• Subject matter expertise in technology or youth marketing & communications

SUBMISSIONS

Qualified and interested specialists should submit the following documents to the Supply Officer through WP RO UNGM at < wproungm@who.int > by 4 August 2023

• • Company Profile {for institutional applications}
• • Technical proposal indicating methodology and timelines, in addition to the below annexes
  • Annex 2: Confidentiality Undertaking
  • Annex 3: Vendor Information Form
• • Financial proposal

Please use Tender Notice No. 207661 as subject to all submission. Only successful candidates will be contacted.

Last day of receiving queries for this tender is on 27 July 2023