LRPS-2026-9203289 Platforms support and content management services for Path of Parenting Programme (Ukraine, only for NON VAT Payers)

UNICEF has now issued a [ Request for Proposals in order to select a supplier for the provision of LRPS-2026-9203289 Platforms support and content management services for Path of Parenting Programme (Ukraine, only for NON VAT Payers) . Parenting plays a critical role in child development, shaping the emotional, cognitive, and social well-being of future generations. UNICEF’s Parenting Framework underscores the importance of nurturing care practices such as responsive caregiving, learning through play, and non-violent discipline to support children’s holistic development. A critical component of the Nurturing Care Framework that relates to the developing relationship between caregiver and child, responsive caregiving refers to the interactions that take place between a young child and their caregiver whereby the caregiver responds promptly and in emotionally, culturally, and developmentally appropriate ways to the cues or signals that the child gives. Parents and caregivers are key to realizing optimal child development for all young children in Ukraine. Decades of research prove that a person’s earliest experiences set the trajectory for their life, influencing their health, well-being, success in school and work, and ability to form positive relationships. Much of this is determined by how parents and caregivers are able—or not able—to provide a nurturing environment of relationships and ensure access to the services and supports that young children need not only to survive but to thrive. In Ukraine, a demographic crisis marked by declining birth rates, high levels of migration, and the ongoing impacts of full-scale war has created an urgent need to support and encourage parents and caregivers. According to national surveys, only 21% of Ukrainians are planning to have children soon, while the majority express significant anxiety and concern over their ability to raise children in the current context. Another 26% are postponing parenthood until after the war. The Ukrainian Demographic Strategy until 2040 highlights the importance of creating a supportive environment for family life, with particular attention to first-time parents as they navigate new roles and responsibilities during this unprecedented period. At the same time, Ukrainian parents lack essential information and practical guidance in key areas such as breastfeeding, antenatal and postnatal care, early child development, social service access, self-care, and protection from violence. These gaps directly impact children’s health, learning, and security. Among those planning to become parents, pregnant individuals, and parents of young children (0–6 years), 67% report receiving little or no information on parenting, only 15% are aware of available support programmes, and just 20% have participated in any form of parenting class or training. This underscores the need for parenting programmes that integrate mental health and psychosocial support alongside practical guidance to help parents develop confidence, resilience, and caregiving capacity. UNICEF aims to be a trusted partner for parents and caregivers across Ukraine, helping them build the knowledge, skills, and confidence to nurture their children’s well-being. Within UNICEF’s Country Programme (2023–2029), parenting is identified as a key strategic priority for strengthening Early Childhood Development and ensuring every child’s right to a nurturing, safe, and stimulating start in life. First-time parents, in particular, often lack access to reliable, evidence-based guidance and peer or institutional support, leaving them unprepared for the complex realities of caregiving. When compounded by the chronic stress of wartime life, this can heighten parental anxiety and negatively influence caregiving behaviours. Parenting programmes therefore play a dual role — not only supporting parents to meet their children’s developmental needs but also improving language, cognitive, and socio-emotional outcomes for young children. To address persistent knowledge and practice gaps in parenting support and to promote positive, evidence-based caregiving practices, UNICEF in partnership with MoSP and Coordination center for familly upbringing is implementing the national social and behaviour change communication programme “Path of Parenting.” The initiative aims to strengthen the knowledge, confidence, and practical skills of parents and caregivers across Ukraine while contributing to a supportive ecosystem for early childhood development. As part of this initiative, UNICEF seeks to contract a service provider responsible for the strategic management and content development of the “Path of Parenting” social-media platforms, including YouTube, Instagram, TikTok, and Viber. The service provider will support the planning, creation, publication, and moderation of digital content tailored to each platform, ensuring that parenting guidance is accessible, engaging, and aligned with UNICEF’s evidence-based approaches to responsive caregiving, early learning, child health, nutrition, safety, parental well-being, as well as support of parents and caregivers in emergencies (e.g. air strikes, power shortages). This tender will be run through the UNICEF e-submissions system. By clicking on the blue ‘Express Interest’ button in the UNGM tender notice, the full UNICEF e-submission system instructions to bidders document (including instructions on how to access the tender documents and submit an Offer) will be automatically emailed to the ‘contact persons’ included in your UNGM registration. Alternatively, the full UNICEF e-submission system instructions to bidders document is publicly available on the UNICEF supply internet pages here: https://www.unicef.org/supply/index_procurement_policies.html . In the tender management site, if you navigate to the documents tab and opt in to confirm your intention to submit a Bid – you will then see the mandatory placeholders for documents that must be attached prior to submitting your Offer (you will also see if there are any mandatory questionnaires to complete). As such, you are recommended to `opt in` well before the submission deadline so you are clear exactly what documents are required to be uploaded prior to completing your submission. Please note that in order to access the tender documentation through UNICEF’s e-submissions system, vendors must: (i) be registered with UNICEF in UNGM as a company/NGO; (ii) have successfully completed all mandatory information currently required by UNGM when registering. Please ensure that any files submitted as part of your Bid are not corrupt or damaged in any way. Please exercise particular caution when using compressed files. Any corrupt or damaged files may lead to your Bid being invalidated. All vendors are strongly recommended to regularly log in to the UNICEF e-submissions system to check for any deadline extensions, new clarifications, new correspondence or updated tender documents relating to this tender. Pre-bid meeting 09.04.2026 15-00 Microsoft Teams meeting Join: https://teams.microsoft.com/meet/37376572063821?p=uOGcxZyu4z6XF4YLzw Meeting ID: 373 765 720 638 21 Passcode: 8MH7qs6w